Why Not Free Range?
We asked the conventional farmer why they didn’t put doors on the side of their building; they could get more money for their chickens! Our farmer-friend chuckled and said, “Our job is to keep these birds safe, happy and hungry – opening the doors
ruins all that – it gets the shed hot, lets all sorts of insects in, and invites wild birds and their diseases.” He shook his head… “No, opening the doors is a bad idea, its too hard on the chickens!”
Further steps are taken to avoid disease, anyone entering must wear clean overalls, boot covers and masks – this avoids visitors like us from introducing a virus from something we might have stepped in.
Fact or Myth?
“Free Range” chicken is a misnomer; it has nothing to do with chickens ranging freely, nor do the practices have the potential to improve the quality of a chicken. While high-quality chickens labeled, “Free Range” can be quite good, there is not a potential for them to be any better than high quality chickens raised in a protected environment. The words Free Range or Free Roaming are not a quality factors.
Q) Do “Free Range” chickens taste or perform differently that conventional?
A) No, when the same breed is raised with identical food and living conditions, there is no difference. However, the Free Range birds are more likely to need antibiotics, and will suffer higher mortality rates.
Q) Is it worth paying more for a “Free Range” Chicken?
A) No, “Free Range” is a marketing and labeling term, not a quality factor. Higher costs are due to extra profit and higher mortality rates.
Q) Why do many well-know companies and famous chefs recommend Free Range chicken?
A) Like most of us, they have been misinformed and don’t have time to do the homework. Slick marketing, activists, propagandists and rumors have lead to a lot of misinformation becoming accepted as common knowledge. We’ve just let big business bamboozle us on this one.
Q) Is Free Range Chicken better for us?
A) Free Range Chicken does not, and cannot be healthier for us, nor can it offer greater nutrition than protected chickens.
The USDA’s guideline for Free Range or Free Roaming is too vague to be meaningful – and the Consumers Union Agrees We don’t have a thing against ‘Free Range” chickens, we’ve eaten a number of delicious ones! We consider Free Range a non-factor. There are far more important factors in raising quality poultry such as breed, feed and animal husbandry.
This myth is BUSTED!
- Chef Michaelangelo (mick) Rosacci, Daniel J Rosacci
The
Consumer's Union on Free Range Labeling
Consumers
Union, publisher of Consumer Reports, is an
independent, nonprofit testing and information
organization serving only consumers. They are
a comprehensive source for unbiased advice
about products and services, personal finance,
health and nutrition, and other consumer concerns.
Since 1936, our mission has been to test products,
inform the public, and protect consumers. Our
income is derived solely from the sale of Consumer
Reports and our other services, and from noncommercial
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Consumer's
Union Free Range Label Report Card
How meaningful is the label? Not
Is the label verified? No
Is the meaning of the label consistent? No
Are the label standards publicly available?
No (1)
Is the organization free from conflict of
interest? No (2)
Was the label developed with broad public
and industry input? No
1) There are no standards for the free range
label.
2) The producer or manufacturer decides whether
to use the claim and is not free from its
own self-interest.
WHAT THIS GENERAL CLAIM MEANS:
The USDA has defined "free range" or "free
roaming" for poultry products but not
for eggs. For other products carrying the "free
range" label, there is no standard definition
for this term.
CONSUMERS
UNION FINDINGS
"Free range" is a popular label seen on eggs, chicken and other meat.
Many shoppers think it means that the animal has spent a good portion of its
life outdoors, grazing, foraging, dusting and running. Yet in reality, in the
case of poultry for example, the government only requires that outdoor access
be made available for "an undetermined period each day." That means
that the door to the coop or stall could be opened for five minutes a day and
if the animal(s) did not see the open door or chose not to leave--even everyday--it
could still qualify as "free range."
CONSUMERS UNION EVALUATION:
Free range (or free roaming) is a general
claim that implies that a meat or poultry
product, including eggs, comes from an animal
that was raised in the open air or was free
to roam. Its use on beef is unregulated and
there is no standard definition of this term.
Free range is regulated by the USDA for use
on poultry only (not eggs) and USDA requires
that birds have been given access to the
outdoors but for an undetermined period each
day. USDA considers five minutes of open-air
access each day to be adequate for it to
approve use of the free range claim on a
poultry product. "Free range" claims
on eggs are not regulated at all. To learn
more about what is meant by this term, consumers
must contact the manufacturer. |